Having a printed or embroidered staff uniform may initially seem like an expense but we believe the benefits it brings outweigh any cost and should be seen as an investment in your team and company. Below we list a few reasons why having a branded uniform is important.
Appearance makes a big difference to first impressions. It is often in those first few seconds when someone decides if they want to do business with you. Make sure you make it count and look your best.
If you are in an industry which finds you are often working in people’s houses or business a uniform adds a level of professionalism and trust to your brand. Rather than two or three people walking around in random football shorts or that old t-shirt from a stag do in Malia a branded piece of workwear provides trust and reassurance to homeowners.
A sense of belonging
You will want your staff to feel part of the team. By ensuring they have the same uniform as other members they will feel more engaged and more likely to feel proud of the company they are working for. This also has the added benefit of creating a professional environment for work and helps team members get into this frame of mind.
In the same way as a branded van with the company details is an advertisement so is workwear. Brand awareness is huge in creating a "top of mind" marketing strategy by ensuring your logo is seen by as many people as possible helps you stay in the customers mind when they need your services.
By providing a uniform for staff you save them having to worry about what to wear. For trades, this has the added benefit of staff not having to get their own clothes dirty or worn. You are providing a perk and staff will often really appreciate this.